How to get seen by bookers on Google
Having a beautifully designed, user-friendly website is just the first step to building a successful online presence. There’s also another aspect to consider – SEO.
What is SEO?
SEO, or Search Engine Optimisation, is the process of optimising your website for the search engines. This process will ensure that you’re on the first page of Google for certain keywords or phrases that your target audience searches for.
Ultimately, it’s about increasing the number of relevant visitors to your website. It’s a simple game of mathematics.
The more relevant visitors to your website = an increase in bookings. It’s that easy!
SEO has gained a bad reputation over the last five years, mainly due to ‘black hat’ SEOs who promise to get you to the top of Google for very little money. This process can be potentially lethal to your website, and is not something that we endorse.
Why Muse SEO works
We work alongside a trusted, respected and experienced SEO consultant, who works tirelessly to get our clients to the top of Google in an ethical manner.
SEOs need to understand your company in order to optimise your website correctly. They need to know what you do and what makes you unique; who your target audience is and what they’re likely to search for.
We have been professional entertainers for over twenty-five years, so we understand the complexities of your business. Together—working with our experienced SEO consultant—we can ensure that your website is on the first page of Google for relevant and often-searched keywords.
What do we do?
Our SEO consultant will go through your website in absolute detail, looking at everything from the copy and images on your pages, to title tags and Meta data (techie stuff).
We will also do extensive keyword research – looking at what your clients search for in order to find your services. This is the interesting bit! You may feel you have a good understanding of what your potential customer searches for, however, there are always some surprising keywords or phrases that crop up! We can optimise for these, putting you way ahead of your competition.
Many of you will have a local focus. Traveling up and down the country simply isn’t viable—unless you have a client willing to pay for it—so most of you will have a region that you like to work in.
Fortunately for you, Google loves local businesses!
Our SEO consultant is an absolute expert in local SEO – in fact, there is not one business he hasn’t managed to get to the first page of Google for their local/regional search terms!
The sheer impact of SEO
Having worked in the entertainment industry, we’ve seen the sheer benefits of SEO ourselves. If you have a well designed, user-friendly website at the top of Google, you have a powerful sales tool that will absolutely keep you booked up all year round!