Magic Philip Website Design


Design a new kids entertainer website to replace a current site that was not performing well on Google.

The new website needs to convey a premium service as the entertainer works at the top end of the price scale in his area.

The new site needs to compete for first page Google rankings for a highly competitive geographically focused keyword.
The website needs to be emotive and informative with clear call to actions to move the site visitor to get in touch with the entertainer.

Magic Philip’s website also runs Ken Kelly’s Auto Pilot Booking system to increase the conversion rate of enquiries received.

What we did

  • Comprehensive site audit of old site to check what was working and what was not
  • Complete website and branding redesign from scratch according to client specifications
  • Logo creation
  • Custom designed call to action buttons and widget graphics
  • Create landing pages hidden from main navigation for additional services
  • Advise on relevant copy for website pages to match Google best practice
  • On page SEO optimisation throughout site for local geographical keywords
  • Install and implement Auto Pilot Booking System
  • Create and submit relevant search engine sitemaps
  • Add tracking code to monitor website performance
  • Provide training on how to maintain and update the website
  • Provide training on how to monitor and track website performance
  • 301 redirects to ensure no traffic is lost through the redesign

Try it for yourself

Go to and see the emotive imagery as described in The Money Shot and clear call to actions throughout the website to make it easy for any site visitor the get in touch.

Magic Philip Website Design by Muse

Case Study


Website performance before

Website performance after 1 week